Andréa Crofts
Senior Director, Product Design And Research at Loopio
Old Toronto, Ontario, Canada
Summary
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Senior🎓
Top SchoolAndréa Crofts is an impact-driven product design and research leader with over a decade of experience building human-centred teams and products across Fortune 500 firms and high-growth startups. Currently Senior Director of Product Design and Research at Loopio, she scales teams, defines product strategy, and shapes human-centered AI approaches for complex, regulated marketplaces. Her background spans health, finance, e-commerce and HR tech where she balances rigorous research with business acumen to deliver measurable outcomes, including pitching multi-million-dollar partnerships. She’s known for growing design practices from scratch, implementing design systems and rituals that boost quality and team happiness, and mentoring designers into leadership. A recovering front-end developer, Andréa brings a rare mix of craft, strategic vision and hands-on technical empathy that smooths design-to-engineering handoffs. Based in Toronto, she also champions inclusion and accessibility in the broader UX community through chapter leadership and mentorship.
11 years of coding experience
9 years of employment as a software developer
Éducation Concourant French Language Teacher Education, Éducation Concourant French Language Teacher Education at Laurentian University/Université LaurentienneToronto Metropolitan UniversityHTML CSS & Responsive Design (Fall 2014) Front-End Web Development Immersive (Spring 2015), HTML CSS & Responsive Design (Fall 2014) Front-End Web Development Immersive (Spring 2015) at Juno College of Technology
FrenchGithub contributions (5)
andreacrofts/spectrum-plugin
Mar 2015 - Mar 2015
Contributions:10 commits, 8 pushes, 2 branches in 18 days
karleymacdonald/marinade-wordpress-theme
Mar 2015 - Mar 2015
Contributions:4 pushes in 1 day
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