Summary
Andrea Ferri is a Corporate Business Product Owner with 11 years of cross-functional experience blending computer engineering, digital marketing, and e-commerce, currently leading BPO Digital Innovation for Zara.com at Inditex on a global scale. His career spans technical solution roles at Criteo and customer-centric leadership at VTEX, where he translated complex technical requirements into scalable commercial outcomes for international markets. A strategic thinker rooted in engineering from Politecnico di Torino and UPC, he combines hands-on technical fluency with product and stakeholder management to drive digital transformation in fashion retail. Andrea’s background in junior enterprises and international programs reveals a long-standing appetite for mentorship, experimentation, and stepping beyond comfort zones. Born in the analog era but fluent in digital, he brings a creative, McLuhan-inspired perspective that turns mediums into measurable business impact.
10 years of coding experience
8 years of employment as a software developer
Liceo Scientifico "A. Roiti"
UPC Universitat Politècnica de Catalunya
Information Engineering Computer Engineering Electronics Telecommunications and Automation, Information Engineering Computer Engineering Electronics Telecommunications and Automation at Università degli Studi di Ferrara
Computer Engineering Computer Software Engineering and Digital System, Computer Engineering Computer Software Engineering and Digital System at Politecnico di Torino
English, Italian