Summary
Andrea Ospina is a UX designer and researcher with 11 years of experience blending user-centered research, usability testing and strategic branding to build digital products for retail, health, industrial and entertainment sectors. With a background in advertising and art direction, she bridges creative storytelling and rigorous UX methods—applying Lean UX and Design Sprint to drive measurable improvements. She has led cross-functional projects at Grupo Éxito and Ipsos, conducted regional market research for AbInBev, and delivered social and eco-initiatives while heading marketing at Pinturas Tito Pabón. Known for structured processes, mentorship and critical thinking, she also designs training programs and has over a decade of experience managing projects and stakeholder communications. Based in Bogotá, she combines hands-on product work with a strategic, research-first approach that often uncovers behavioral insights beyond surface analytics.
11 years of coding experience
Diseñador UX, Diseñador UX at Platzi
PUBLICISTA CON ÉNFASIS DE DIRECCIÓN DE ARTE, Publicidad, PUBLICISTA CON ÉNFASIS DE DIRECCIÓN DE ARTE, Publicidad at Universidad Central (CO)