Summary
Andreas Birkebæk is a Co-Founder and seasoned digital product leader with 14 years of experience building and scaling global e-commerce platforms and complex web products. He combines hands-on engineering roots with senior product and operations leadership, having led cross-functional teams, vendor ecosystems, and launched markets including a flagship Tmall store in China. At Rains he established the e-commerce function and optimized UX, logistics and marketing to enable rapid international growth; at Fictive Kin he scaled a virtual-first agency, hiring and training PMs while delivering high-profile digital products. Based in Aarhus, he blends strategic vision with practical systems work—comfortable shifting between product strategy, technical execution, and organizational design. A detail that often surprises collaborators: he started his career in warehouse operations, which informs his pragmatic approach to logistics and fulfillment in commerce operations.
13 years of coding experience
8 years of employment as a software developer
Master’s Degree IT Communications and Organization, Master’s Degree IT Communications and Organization at Aarhus University
English, Danish