Andreea Balaianu
Product Marketing Manager at Xero
Auckland, Auckland, New Zealand
Summary
👤
Senior🎓
Top SchoolAndreea Balaianu is a product marketing manager with 10 years of experience blending data-driven demand generation, design thinking and agile delivery to launch and mature B2B SaaS products across EMEA and APAC. She’s driven retention and growth at Xero and Vista Entertainment after designing IBM’s first European Cloud SaaS demand strategy that materially increased trial registrations and pipeline. Comfortable working cross-functionally with development, design and sales, she has led multi-channel campaigns, coached agile adoption, and run teams that generated multimillion-dollar revenue impact. Multipassionate and multilingual, she leverages a background in cultural studies and online marketing to craft customer journeys that resonate across markets while favoring simplicity in messaging and product experience.
10 years of coding experience
5 years of employment as a software developer
Liceul Teoretic "Tudor Vianu" GiurgiuAcademia de Studii Economice BucurestiBachelor of Cultural Studies, American/United States Studies/Civilization, Bachelor of Cultural Studies, American/United States Studies/Civilization at University of Bucharest
English, Spanish, Romanian, French
Stackoverflow
4,564reputation
625kreached
199answers
19questions
php
top-5%
laravel
top-5%
Github Skills (200)
ui-components10
html-editor10
swagger-tools10
illuminate10
pattern10
draft-js10
html-email10
nodejs10
text-editing10
contenteditable10
css10
user-interface10
desktop10
material-design10
php10
Programming languages (15)
Github contributions (5)
Nothing-Works/meetup
Feb 2019 - Jan 2021
Contributions:16 PRs, 96 pushes, 19 branches in 1 year 11 months
Nothing-Works/vuetifyjs-mix-extension
Apr 2020 - Jan 2021
Contributions:45 commits, 5 PRs, 44 pushes in 9 months
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