Andres Diaz is a veteran tech entrepreneur and CEO with 11 years of leadership experience scaling influencer marketing businesses from Valencia, Spain. He co-founded themidgame and now leads Makrwatch, focusing on YouTube influencer strategies that measurably lower customer acquisition costs and boost retention for brands. His background spans mobile and digital campaigns for political and commercial clients worldwide, having built and managed global advertising teams and integrations with major platforms. Early ventures in mobile marketing and e-commerce show a pattern of spotting nascent channels—he launched mobile advertising projects in college and partnered with artisans to build cross-border commerce. Comfortable operating at the intersection of product, growth and operations, he combines hands-on entrepreneurial grit with a data-driven approach to ROI for influencer programs.
11 years of coding experience
8 years of employment as a software developer
Ing. Telematics, Telecommunications Engineering, Ing. Telematics, Telecommunications Engineering at Universidad ICESI
Contributions:1 release, 15 pushes, 2 branches in 24 days
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Andres Diaz - Chief Executive Officer at themidgame