Andresa Andrade
Senior Manager Analytics at Affirm
Old Toronto, Ontario, Canada
Summary
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Senior🎓
Top SchoolAndresa Andrade is a Senior Manager in Analytics with 11 years of hands-on data science and product analytics experience across finance, retail, telecom, and digital payments, now leading analytics at Affirm. Trained as a statistician at Universidade Estadual de Campinas and sharpened with advanced analytics studies in Canada, she builds pragmatic machine learning and attribution solutions that tie digital behavior to offline business outcomes. Her work ranges from multi-touch media mix models and customer segmentation to productionized predictive pipelines using R, Python, SQL, SAS, Hadoop and Adobe/Google analytics stacks. Known for translating messy cross-channel data into actionable marketing and product decisions, she has improved campaign ROI and customer satisfaction through targeted segmentation and testing frameworks. She blogs about applied data science (andresa.me) and brings a rare combination of financial-risk modeling discipline and creative digital experimentation to growth-oriented teams. Quietly competitive from an early volleyball ambition, she channels that drive into iterative model improvements and stakeholder coaching.
11 years of coding experience
8 years of employment as a software developer
Master of Science - MS Computer Science, Master of Science - MS Computer Science at Wilfrid Laurier UniversityBachelor's degree Statistics, Bachelor's degree Statistics at Universidade Estadual de CampinasToronto Metropolitan University
English, Portuguese, Spanish, French
Stackoverflow
61reputation
10kreached
3answers
0questions
Github Skills (9)
markdown6
rmarkdown6
r6
marketing-tools1
php-library1
php1
adobe1
api1
marketing1
Programming languages (1)
Github contributions (5)
dresenhista/google_my_business
May 2019 - May 2020
Contributions:8 commits, 3 pushes, 1 comment in 1 year
dresenhista/Ryerson-Advanced-Statistics
May 2015 - Oct 2017
Contributions:39 pushes, 1 branch in 2 years 5 months
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