Andrew Couldwell
Principal Product Designer at Self-Employed
Los Angeles, California, United States
Summary
👤
Senior🎓
Top SchoolAndrew Couldwell is a Principal Product Designer and design-systems specialist with over two decades of experience crafting web and product experiences for startups and Fortune 500 brands from Los Angeles. He blends hands-on front-end development with strategic design leadership—running initiatives at Adobe and WeWork, authoring a book on design systems, and co-founding a company in 2024. His work spans building digital brand guidelines, reusable component libraries, and documented systems that scale across marketing sites, mobile apps, and product suites. Comfortable as a solo practitioner or leading multidisciplinary teams, he’s known for turning complex brand and engineering constraints into pragmatic, engineered design solutions. A Yorkshire native, he brings a studio-to-scale perspective shaped by agency roots and product-led roles, and he frequently pairs design direction with actual code to accelerate delivery.
10 years of coding experience
15 years of employment as a software developer
BA Multimedia Design, BA Multimedia Design at The University of HuddersfieldFoundation in Fine Art & Graphic Design, Foundation in Fine Art & Graphic Design at Leeds College of Art & Design
Github Skills (16)
curtainsjs6
parallax6
shader6
3d5
texture5
viewport5
javascript4
in-view4
responsive4
dom4
dom-element3
webgl3
html3
smooth-scrolling3
glsl3
Programming languages (2)
Github contributions (5)
roomfive/testpage
Sep 2016 - May 2017
Contributions:35 pushes, 1 branch in 7 months
roomfive/wwfoundations
Jan 2017 - Mar 2017
Contributions:68 pushes, 5 branches in 1 month
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