Andrew Couling is an R&D Packaging Team Manager with eight years of focused experience in packaging innovation, sustainability and mechanical engineering across leading UK food and beverage brands. He currently leads European packaging R&D at ASR Group and Tate & Lyle Sugars, translating design-thinking facilitation into practical, production-ready solutions that cut material use and improve recyclability. Progressing from graduate rotations at Britvic to senior roles at Monty’s Bakehouse, Hovis and SUN Branding, he combines hands-on mechanical design expertise with commercial product development. A STEM Ambassador, he brings an educator’s curiosity to cross-functional collaboration and has a track record of turning sustainability goals into measurable packaging improvements.
8 years of coding experience
11 years of employment as a software developer
MEng, Mechanical Engineering, with Merit, MEng, Mechanical Engineering, with Merit at University of the West of England
webERP Accounting and Business Administration ERP system
Contributions:27 PRs, 11 pushes, 89 comments in 7 years 1 month
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Andrew Couling - R&D Packaging Team Manager (Europe) at ASR Group