Andrew Kelly is an advisor and product leader with 12 years of experience building commerce and marketplace experiences that drive revenue and customer delight. He combines hands-on software chops—having built and broken code as a developer and founder—with senior product and technology leadership roles at Sephora, The Container Store, and ID90 Travel. A repeat founder and operator who has led acquisitions and launched omnichannel and post-purchase platforms, he thrives at the intersection of product strategy, UX, and technical delivery. Based in Dallas, he pairs a chemical engineering and environmental biotech background with recent AI product training, signaling a cross-disciplinary approach to solving product problems. Notably pragmatic, he moves between high-level strategy and code-level experimentation to prototype tomorrow’s shopping experiences.
12 years of coding experience
16 years of employment as a software developer
Product Strategy, Product Strategy at Reforge
B.S. Chemical Engineering, B.S. Chemical Engineering at Colorado School of Mines
Designing and Building AI Products and Services, Designing and Building AI Products and Services at MIT Professional Education
M.S. Environmental Biotechnology, M.S. Environmental Biotechnology at Stanford University
Contributions:47 pushes, 2 branches in 3 years 9 months
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