Summary
Andrew Theiss is a digital marketing consultant with a decade of experience designing data-driven campaigns and automation strategies for financial products at Nationwide. He blends marketing strategy, consumer behavior insight, and hands-on execution in Salesforce-driven personalization, lead nurturing, and audience development across email, web, and paid channels. Progressing through roles from analyst to consultant, he has a track record of turning performance data into actionable growth levers for insurance sales. Known for monitoring subtle data trends, he focuses on scalable personalization that helps consumers find relevant content amid heavy screen time. Based in Columbus, he balances analytics with human-centered creativity—often scouting local coffee shops with his dog, Bourbon Meyer.
10 years of coding experience
1 year of employment as a software developer
Bachelor’s Degree Business Administration with specialization in Marketing, Bachelor’s Degree Business Administration with specialization in Marketing at Bowling Green State University