Andrew Xu is an associate director in advisory at EY with 11 years’ experience specializing in retail, consumer and luxury sector strategy, market entry and digital transformation. He has led over 20 end-to-end projects and authored retail value‑chain analyses and trend forecasts that guide large multinationals’ ecommerce and operational decisions. Known for bridging business and technical teams, he previously drove ecommerce solutions and strategic planning at Capgemini and Deloitte for clients such as Burberry and Unilever. Based in Shanghai, he combines an electronic engineering background from Shanghai Jiao Tong University with a consultant’s rigor, frequently stepping into delivery leadership and business development roles that turn strategy into measurable outcomes.
11 years of coding experience
3 years of employment as a software developer
Bachelor, Electronic Engineering, A, Bachelor, Electronic Engineering, A at Shanghai Jiao Tong University
Contributions:60 commits, 36 PRs, 45 pushes in 15 days
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