Andrey Fedorov is a growth-focused marketing and business development leader with 11+ years of experience building go-to-market strategies, teams, and repeatable value propositions across startups and established enterprises. As CMO & CBDO at STON.fi he helped scale a TON blockchain swap protocol to $6B+ in trading volume by designing marketing operations from day one. He’s the creator of the Value Proposition Toolkit and co-founder of Rocketyze/Roxx.ai, applying AI to turn product insights into persuasive positioning and marketing assets. His background spans product marketing, strategy and multi-vertical entrepreneurship—he previously founded and ran a diversified group of consumer and B2B businesses to operational efficiency. Andrey combines hands-on execution with playbooks proven across dozens of projects, bringing a rare blend of product intuition, data-driven pricing/positioning expertise, and AI-enabled marketing automation. Based in Serbia with international experience and academic grounding in business and international relations, he often focuses on making complex products feel simple and valuable to customers.
11 years of coding experience
11 years of employment as a software developer
International Relations, European Studies, International Relations, European Studies at Saint Petersburg State University
Business and Marketing, Business and Marketing at Saint Petersburg State University of Finance and Economics
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