Summary
Andy Barefoot is a seasoned digital product leader with two decades of eCommerce, digital marketing and transformation experience, currently driving global consumer experience at W. L. Gore & Associates. He has led multidisciplinary teams and owned multi-million pound budgets to deliver global eCommerce and marketing site launches, marrying front-end UX with back-end platform strategy. Past roles at adidas and Condé Nast show a track record of scaling CMS, analytics and video platforms across dozens of markets and languages, and he’s hands-on enough to have built early web stacks and prototype beacon-powered mobile apps. Equally comfortable setting strategy or specifying technical implementations, Andy combines Cambridge engineering training with practical product delivery across international, matrixed organisations. An interesting throughline: he’s repeatedly bridged editorial, marketing and IT teams to turn complex publishing and commerce requirements into operational digital platforms.
11 years of coding experience
16 years of employment as a software developer
Master of Engineering (M.Eng.), ENGINEERING, Master of Engineering (M.Eng.), ENGINEERING at University of Cambridge
English