Summary
Andy Britcliffe is a seasoned product and technology executive with 18 years of experience building and scaling consumer-facing platforms across travel, real estate and care marketplaces. Currently Chief Product & Technology Officer at Elder, he blends AI-driven matching and data-led product strategy to improve outcomes for families and carers, having previously run enterprise-wide digital transformation as Chief Digital Officer at Purplebricks and CTO roles at Holiday Extras and Sporting Index. A hands-on technologist and early SaaS founder, he has deep experience across cloud, backend and data systems and a track record of turning engineering teams into commercial engines. He also invests in sustainable consumer brands and startups, serving on boards and mentoring founders, reflecting a practical founder/operator mindset beyond pure engineering. Notably, his career spans both large corporate digital programs and bootstrapped product innovation, giving him a rare fluency in strategy, execution and purpose-driven missions.
17 years of coding experience
19 years of employment as a software developer
MAS (Incomplete) Business Administration and Management General, MAS (Incomplete) Business Administration and Management General at Aston University