Andy Hutcherson is a transformative retail real estate leader with 12+ years of experience creating industry-first innovations that blend customer experience, data science, and new business models. As SVP of Innovation & Customer Experience at Simon Property Group, he built the company’s Innovation Group and corporate venture activities, launched the first mall loyalty program and on-mall AR/VR experiences, and converted properties into mini-distribution centers that generated new trips and revenue. He couples analytic rigor—modernizing shopper research with wireless signal-based insights and deploying a shopper traffic platform across properties—with commercial acumen in negotiating strategic partnerships and growing advertising and eCommerce channels. Notably, he has a track record of generating significant incremental revenue while improving NPS and delivering multimillion-dollar cost savings for major retail and CPG clients. Trained in psychology (Purdue) and finance (Kelley MBA), he thrives in startup-like situations inside large enterprises, turning unmet customer needs into scalable programs and profit centers.
12 years of coding experience
14 years of employment as a software developer
Master of Business Administration (M.B.A.), Finance, Master of Business Administration (M.B.A.), Finance at Indiana University - Kelley School of Business
Bachelor of Science - BS, Psychology, Bachelor of Science - BS, Psychology at Purdue University
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Andy Hutcherson - Senior Vice President, Innovation & Customer Experience