Andy Mcfee is a design leader with 11 years of experience shaping SaaS product experiences, currently Head of Experience & Design at beqom in Switzerland. He blends UX, product management, and front-end engineering to lead cross-functional teams, build company-wide design systems, and modernize legacy enterprise interfaces into accessible, cloud-native platforms. Andy has a track record of embedding Design Thinking and Agile practices to accelerate delivery, improve usability, and meet WCAG 2.0 AA standards. He also partners with AI teams to craft intuitive, data-driven features that enhance user efficiency rather than replace it. A former front-end developer and photojournalism-trained communicator, he brings a pragmatic eye for visual clarity and storytelling to complex product problems.
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