Andy Sellick
Allied Bakeries - Business Unit Director at Associated British Foods plc
London, England, United Kingdom
Summary
🤩
Rockstar🎓
Top SchoolAndy Sellick is a seasoned FMCG sales leader with 14+ years' experience driving P&L performance and major retailer relationships, currently serving as Business Unit Director at Allied Bakeries. He combines strategic planning, customer execution and capability-building to drive growth across Tesco, Sainsbury’s, Co-op, discounters and convenience channels. Known for an engaging and candid leadership style, he has repeatedly transformed teams into high-performing, motivated units that deliver complex commercial outcomes. His background spans senior commercial roles at Associated British Foods, H.J. Heinz and Kraft, giving him deep category and channel expertise from buying through to foodservice. Less obvious: Andy mixes commercial rigor with hands-on operational experience from early buying and category development roles, enabling practical, execution-focused strategies. Based in London, he leverages strong retailer relationships and a track record of delivering both branded and own-label growth.
14 years of coding experience
12 years of employment as a software developer
Bachelor's degree, B.S.c (Hons) Agriculture with Marketing, 2.1, Bachelor's degree, B.S.c (Hons) Agriculture with Marketing, 2.1 at Harper Adams University
Stackoverflow
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Github Skills (19)
javascript10
django10
css10
rails10
front-end-development10
html10
frontend10
ruby-on-rails10
ecommerce9
user-interface9
ui-design9
interface-design9
github8
backend8
back-end-development8
Programming languages (8)
Github contributions (5)
alphagov/whitehall
Sep 2017 - Jan 2023
Publishes government content on GOV.UK
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:48 reviews, 64 commits, 74 PRs in 5 years 5 months
Contributions summary:Andy primarily worked on front-end and back-end enhancements for the `whitehall` application, which publishes government content. Their contributions included fixing broken links and UI layouts, updating component usages, and adding tracking features. They also made changes to improve the user experience, such as translating organization names.
govgovuk-publishing-frontendgovukgovernmentcontainer
django-oscar/django-oscar
Apr 2012 - Jul 2014
Domain-driven e-commerce for Django
Role in this project:Front-end Developer
Front-end DeveloperContributions:67 commits in 2 years 4 months
Contributions summary:Andy primarily focused on front-end development tasks, making numerous changes to templates within the `oscar/templates` directory. These changes involved modifying HTML structures, adding and adjusting CSS classes for styling, and updating button and form elements. The contributions addressed issues with visual appearance and user interface, improving the overall look and feel of the e-commerce site. Additionally, the user added and modified JavaScript code to enhance the user experience.
pythondjango-oscarecommercecommercedjango
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