Summary
Andy Sparks is a founder-turned-executive coach in San Francisco who has spent the last decade helping startups scale, fail gracefully, and rebuild stronger. He co-founded Mattermark (COO), where he helped grow ARR to $5M and built a 100k+ subscriber newsletter, then led product experiments at Holloway before pivoting to coaching in 2020. Today he runs Management Craft, a visual library that distills five-plus years of coaching into bite-sized frameworks you can read or run with an LLM to produce real deliverables. He specializes in helping venture-backed B2B teams navigate the inflection points between early product-market signs and building repeatable executive operations, typically working with 15–20 clients at a time. His perspective is shaped by having hired and mis-hired executives, survived co-founder splits, and written a practical guide to raising venture capital.
8 years of coding experience
12 years of employment as a software developer
B.A., B.A. at The Ohio State University