Summary
Andy Wibbels is a marketing director with 14 years of experience building demand-generation engines, product positioning, and full-funnel content for B2B SaaS and enterprise buyers. She has a track record of cutting cost-per-lead in half, boosting organic and direct traffic double-digits, and driving multimillion-dollar pipeline through disciplined paid digital programs and storytelling that simplifies complex technology. Andy has founded and scaled marketing teams across stages from Series A to growth, launching AI and analytics products while owning GTM, sales enablement, and tech integrations (Marketo, Salesforce, HubSpot). A former playwright and classical pianist, she brings a creative, narrative-first approach to technical messaging that helps audiences connect with data-driven products. Based in Chicago, she currently consults as a fractional marketing director, advising clients from electrical safety to AI-enabled sales enablement. Outside work she’s improbably comfortable producing explainer videos and turning arcane features into human stories—plus her cat is judging you.
14 years of coding experience
18 years of employment as a software developer
BFA, Theatre Arts, BFA, Theatre Arts at Wright State University