Summary
Andy Yang is a seasoned technology and product leader with 16 years of experience building AI-driven ad tech and creator ecosystems, now serving as Global Head of Creative & Brand Ads at TikTok. He leads distributed teams across 15+ countries to integrate generative AI into creative workflows, scale creator monetization, and deliver personalized advertising at scale. His background spans deep engineering roles—designing large-scale search and trading systems at Baidu and quantitative trading shops—to product leadership in blockchain and ads, giving him rare fluency across infrastructure, ML, and go-to-market strategy. Based in Sunnyvale, he combines hands-on technical rigor with a strategic focus on cultural impact and economic opportunities for creators and brands. An unspoken strength is his pattern of turning complex backend systems into scalable creative products that simplify production for non-technical users.
16 years of coding experience
10 years of employment as a software developer
Huazhong University of Science and Technology