Angela Ma - Senior Director, Strategy

Angela Ma

Senior Director, Strategy

New York, New York, United States

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Summary

👤

Senior

🎓

Top School

Angela Ma is a senior strategy leader with 12 years of experience blending brand-led integrated marketing with performance-driven demand generation across global clients like Verizon, Samsung, IBM and IKEA. At Ogilvy she builds CRM, loyalty and content strategies that bridge creative storytelling and data-informed activation, scaling programs from local event marketing to enterprise marketing automation migrations. Her background spans consumer brands at General Mills to live-event growth at Tough Mudder, giving her uncommon fluency in both brand building and measurable conversion tactics. An award-winning engagement strategist, she has translated campaign diagnostics into repeatable planning frameworks that expanded performance offerings globally. Based in New York and educated across Northwestern, Copenhagen and Hong Kong, Angela is known for deliberate career pivots that favor impact over trend-following—choosing the harder path from client-side strategy into agency performance work.

12 years of coding experience

6 years of employment as a software developer

B.S. Advertising Business Administration, B.S. Advertising Business Administration at National Chengchi University

Business, Business at Copenhagen Business School

M.S. Integrated Marketing Communications, M.S. Integrated Marketing Communications at Northwestern University

The Chinese University of Hong Kong (CUHK)

English, Chinese

Github Skills (2)

debugging3

javascript3

Programming languages (1)

JavaScript

Github contributions (2)

elasticpath/html5-reference-storefront

Jul 2013 - Aug 2014

Contributions:317 commits in 1 year

elastic-path-commerce

jsbin/jsbin

Jun 2014 - Jun 2014

Collaborative JavaScript Debugging App

Contributions:1 commit in 1 day

collaborativejavascriptdebugging

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