Angelica Ortiz
Creative Lead ACD Of Experiential Design & Innovation
Amsterdam, North Holland, Netherlands
Summary
👤
Senior🎓
Top SchoolAngelica Ortiz is a Creative Lead and Associate Creative Director with nine years’ experience designing multisensory, immersive experiences that bridge ambitious creative concepts with production reality. Based in Amsterdam, she combines strategic "what if" ideation with hands-on prototyping and technical fluency to turn blue‑sky ideas into buildable brand activations, themed environments, and immersive dining and retail experiences. She has led international teams and award-winning work for clients like Nike, Dove, and Google, translating complex tech—AI, AR/VR, IoT—into accessible creative solutions. Known for acting as the “glue” between creative, design, and technical teams, she also facilitates workshops and innovation gut checks to keep projects both magical and manufacturable. Unusually for a creative leader, she pairs studio-level creative direction with detailed production empathy developed through frequent prototyping and cross-discipline collaboration.
8 years of coding experience
1 year of employment as a software developer
Master’s Degree, Branding: Experience Design, Master’s Degree, Branding: Experience Design at VCU BrandcenterBachelor’s Degree, Media & Journalism (Advertising) & Communications (Media Production) Double Major; History Minor, Bachelor’s Degree, Media & Journalism (Advertising) & Communications (Media Production) Double Major; History Minor at University of North Carolina at Chapel Hill
English, SpanishProgramming languages (1)
Github contributions (5)
angelicaortiz909/Spider-Robot-Arduino-Uno
Jul 2017 - Aug 2017
Contributions:83 commits, 78 pushes, 3 branches in 25 days
angelicaortiz909/arjs-test
Jul 2018 - Jul 2018
Contributions:56 pushes, 1 branch in 1 day
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