Summary
Angelina Zhang is an Integrated Marketing Manager and Growth/GTM operator with 11 years of cross-disciplinary experience bridging data analysis, music/entertainment, and performance marketing. She blends rigorous analytical skills—built from roles as a data analyst at Sony Music and JD.com using large datasets and predictive models—with hands-on creative marketing and community operations for music platforms and labels. Angelina has driven measurable results through A/B testing, SEM, and social paid strategies, while also designing fan engagement frameworks and content tagging systems that improved creator-driven retention. Currently at Tencent, she applies product-minded marketing to scale community features and content quality, combining product ops with go-to-market execution. Her academic background spans digital social media and quantitative degrees across USC, Sydney, Melbourne and Shanghai Jiao Tong, giving her both storytelling and stochastic modeling fluency. She codes herself and often translates technical analyses into actionable creative strategies—a rare mix that helps her spot trends early and build around them.
11 years of coding experience
1 year of employment as a software developer
Master of Science in Digital Social Media Digital Communication and Media/Multimedia, Master of Science in Digital Social Media Digital Communication and Media/Multimedia at USC Annenberg School for Communication and Journalism
Exchange Stochastic Processes, Exchange Stochastic Processes at Shanghai Jiao Tong University
UNSW Sydney
The University of Melbourne
The University of Sydney
Chinese, English