Ani Petrov
Vice President Of Marketing And Data Analytics
New York, New York, United States
Summary
🤩
Rockstar🎓
Top SchoolAni Petrov is a data-driven marketing executive with 11 years of progressive experience scaling analytics and growth functions at Artsy, now serving as Vice President of Marketing and Data Analytics in New York. She has advanced from product and analyst roles to leading cross-functional teams, translating complex behavioral data into pragmatic marketing strategies and measurement frameworks. Ani combines hands-on technical contributions—such as refining front-end analytics and event tracking on high-visibility projects like Artsy’s public website—with strategic leadership that ties experiments and impression tracking to commercial outcomes. Trained in architecture at Princeton, she brings a design-minded approach to building analytic systems and experiments that balance rigor with user experience. Known for reorganizing analytics hooks and improving non-interaction tagging, she focuses on improving signal quality to drive more accurate attribution and smarter business decisions.
11 years of coding experience
10 years of employment as a software developer
Mathematics, Mathematics at High School of Mathematics and Natural Science - BurgasBachelor of Arts - BA Architecture, Bachelor of Arts - BA Architecture at Princeton University
English, Turkish, French, Bulgarian
Github Skills (8)
javascript10
analytics10
react10
artoo10
typescript-types9
typescript9
typescripts9
expressjs8
Programming languages (5)
Github contributions (5)
artsy/force
Apr 2015 - Jul 2016
The Artsy.net website
Role in this project:
Front-end Developer
Front-end DeveloperContributions:8 commits, 44 comments, 9 issues in 1 year 3 months
Contributions summary:Ani primarily focused on updating analytics tracking within the Artsy/force repository. Their commits involved modifying existing analytics code to include non-interaction flags, specifically for article pageviews, split test events, and impression tracking. Additionally, the user removed and reorganized existing analytics hooks related to user login and partner pages. These changes suggest an effort to refine event tracking for improved data analysis and a more accurate understanding of user behavior.
reactjavascriptartsyexpress-jsgraphql
anipetrov/cohesion
Jun 2020 - Sep 2021
Artsy's analytics schema & helpers
Contributions:4 pushes, 2 branches in 1 year 3 months
analyticsjavascriptartsyhelpers
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