Summary
Anita Owens is an Analytics Engineer with a decade of experience turning web and marketing data into actionable growth strategies across e-commerce and finance sectors. She combines deep hands-on skills in R, SQL, Google Marketing Platform, and A/B testing with a track record of driving conversion and cost improvements (e.g., doubling new account acquisition and identifying multi-percent ad spend savings). Anita pairs technical analysis with stakeholder communication and teaching—she builds analytics frameworks, runs CRO experiments, and designs training modules as an Industry Leader at Hyper Island. Comfortable leading teams and interim management, she also bridges data engineering and product by improving tracking, data quality, and funnel processes. Trained in digital data strategy and law, she brings a rare blend of analytical rigor, regulatory awareness, and practical growth-hacking experience.
10 years of coding experience
3 years of employment as a software developer
Juris Doctor Law, Juris Doctor Law at Michigan State University College of Law
Bachelor of Arts Sociology, Bachelor of Arts Sociology at Northwestern University
Diploma Digital Data Strategy, Diploma Digital Data Strategy at Hyper Island
European Union Law, European Union Law at Indiana University Robert H. McKinney School of Law