Anita Schmid is Head of Data Science & Business Intelligence with 12 years of experience translating advanced analytics into business impact across retail and finance. With a Ph.D. in Systems Neuroscience and an M.Sc. in Physics from ETH Zurich, she combines deep quantitative expertise with practical product leadership to drive promotion planning, pricing, demand forecasting and supply chain optimization at Migros. She built the Marketing Analytics capability from a two-person team to eight and has led multiple agile teams in a SAFe ART, pairing hands-on modeling with stakeholder-facing reporting and dashboard delivery. Previously she led engineering-focused data product work at Credit Suisse and optimized marketing and sales strategies at OnDeck, showing consistent focus on turning ML into production-grade solutions. Anita also taught machine learning in a data-science bootcamp and has academic roots in visual neuroscience, giving her a unique ability to bridge rigorous research methods with commercial analytics. Based in Zurich, she is known for scaling analytics organizations and embedding predictive insights into core business processes.
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Anita Schmid - Head Of Data Science & Business Intelligence