Anna Situ is a Senior Product Designer based in Toronto with eight years of experience crafting B2B and consumer experiences across mobile and responsive web. She’s delivered end-to-end designs at companies from Shopify to Forma AI and Ritual, leading discovery workshops, design sprints, and cross-functional reviews while establishing research and design system practices that improved handoffs and accessibility. At Roofr she now focuses on product design for estimators and measurement tools, blending user research and data-driven iteration to drive business impact. Anna is passionate about integrating AI into UX workflows and advocates for transparency and community-centered design that delights users. An earlier background in visual and web design, plus hands-on teaching and motion work, gives her a practical edge in storytelling and workshop facilitation.
8 years of coding experience
4 years of employment as a software developer
Bachelor of Design York/Sheridan Program in Design, Bachelor of Design York/Sheridan Program in Design at York University
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