Summary
Anthony F is a Director of Growth Marketing with 11 years of experience building and scaling paid media and retail media programs for CPG and consumer brands. He currently manages an $8M+ annual media portfolio at Deep Brands, driving 46%+ revenue growth while improving ROAS, NTB, and operational efficiency across retail media, paid social, and programmatic. Anthony is skilled at launching channels from zero—having built programmatic display via The Trade Desk—and implementing tooling like Skai to automate reporting and speed insights. He partners closely with Sales, Finance, and platform teams to align media investment with commercial objectives and translate complex performance data into clear executive narratives. Known for blending disciplined execution with curiosity-driven experimentation, he also brings hands-on UX and web development training that helps bridge creative, measurement, and technical workflows.
11 years of coding experience
4 years of employment as a software developer
Web Development, Web Development at Dev BootCamp
User Experience Design, User Experience Design, User Experience Design, User Experience Design at General Assembly
BA, Communications: Public Relations & Advertising, BA, Communications: Public Relations & Advertising at State University of New York Cortland
Continuing Ed., Graphic Design, Continuing Ed., Graphic Design at School of Visual Arts