Business System Analyst at Greenpeace International
Rotterdam, South Holland, Netherlands
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Summary
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Senior
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Top School
Anthony Gonzalez is a Business System Analyst based in Rotterdam who operates at the intersection of technology, product and people, with nine years of hands-on experience delivering Salesforce and PMEL-focused SaaS solutions for international NGOs and mission-driven organizations. He has led end-to-end product transformations—refactoring legacy platforms into sector-specific tools, launching API-stable integrations, and increasing user adoption by introducing human-centered change management. Anthony has directed cross-functional teams and built product and support operations from the ground up, recruiting and mentoring remote engineers and support staff across multiple continents. Recent roles include driving Salesforce implementations for Greenpeace International and launching an AI-powered precision agriculture product, showing a rare blend of CRM expertise and applied data/AI product leadership. He pairs an academic background in sociology with practical experience in monitoring, evaluation and learning (PMEL), which helps him translate complex programmatic needs into usable technical systems. Notably, he has repeatedly turned loss-making consultancy lines into break-even operations through improved product-market fit and operational redesign.
9 years of coding experience
12 years of employment as a software developer
MSc, Sociology, MSc, Sociology at University of Amsterdam
BA, Sociology, BA, Sociology at Hunter College
Diploma de Estudios Hispánicos, Language and Cultural Studies, Diploma de Estudios Hispánicos, Language and Cultural Studies at Universitat de Barcelona
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Anthony Gonzalez - Business System Analyst at Greenpeace International