Antoine D'aiello is a CRM and email marketing leader with nine years of experience building lifecycle-driven programs for major French media brands and public organizations. Currently Responsable CRM at Lagardère News, he architects marketing automation, data-driven personalization, and acquisition strategies across email, push, pop-ups and paywalls to drive audience, engagement and conversion. He combines hands-on campaign implementation and deliverability oversight with project leadership in migrations and Martech stack evolution, aligning product, tech and editorial teams. Antoine’s background in web content, graphic design and community management gives him a rare blend of creative sensibility and analytical rigor that informs his test-and-learn approach. He has managed teams, run cross-channel loyalty programs and designed acquisition flows that prioritize user experience and data quality. Always curious, he pursues continuous discovery in new media and marketing tech to keep programs ahead of market trends.
9 years of coding experience
4 years of employment as a software developer
DUETI Culture, Loisirs et Tourisme, Leisure and Recreational Activities, Communication, DUETI Culture, Loisirs et Tourisme, Leisure and Recreational Activities, Communication at Université du Québec à Trois-Rivières
LUP 3, Communication Electronique des Entreprises et Collectivités territoriales, LUP 3, Communication Electronique des Entreprises et Collectivités territoriales at Université Lumière Lyon 2
DUT Gestion Administrative et COmmerciale section Musique Études, Business Administration and Management, General, DUT Gestion Administrative et COmmerciale section Musique Études, Business Administration and Management, General at Université Savoie Mont Blanc
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Antoine D'aiello - Responsable CRM at Lagardère News