Aoxiang Xu
Insights Manager at Riot Games
Shanghai, Shanghai, China
Summary
🤩
Rockstar🎓
Top SchoolAoxiang Xu is an insights leader with 14 years blending cognitive science, user research, and product insights across top tech companies including Riot Games, ByteDance, and Tencent. Trained in cognitive psychology (Emory) with a background in computer science, he translates experimental rigor and longitudinal data modeling into actionable product strategies for global markets, notably leading TikTok e‑commerce research in Southeast Asia. He progressed from hands-on lab work—designing eye‑tracking experiments and mentoring undergraduate theses—to senior research and insights roles driving user-centered decisions at scale. At Riot he moved from senior user researcher to Insights Manager, evidencing a shift from field research to shaping cross‑functional strategy. Comfortable with programming and analytics (MATLAB, R, Python) and experienced supervising research teams, he combines technical fluency with behavioral science to uncover non‑obvious user needs. Based in Shanghai, he brings a rare mix of academic rigor and product impact across gaming and e‑commerce ecosystems.
14 years of coding experience
8 years of employment as a software developer
Master of Science (MS), Psychology, Master of Science (MS), Psychology at Beijing Normal UniversityMaster of Arts (M.A.), Cognitive Psychology, Master of Arts (M.A.), Cognitive Psychology at Emory UniversityBachelor of Science (B.S.), Computer Science, Bachelor of Science (B.S.), Computer Science at Jilin University
Chinese, English, Japanese
Stackoverflow
51reputation
3kreached
1answer
2questions
Github Skills (200)
sctp10
dlna10
proxy10
perl10
ijkplayer10
udp10
shader10
broadcasting10
camera10
api10
coturn10
mpeg-dash10
ortc10
qualcomm10
http-server10
Programming languages (20)
Github contributions (5)
RTCEngine/RTCEngine-android-sdk
Aug 2018 - Jun 2019
Contributions:32 commits, 20 pushes, 1 branch in 10 months
notedit/webrtc-clone
Oct 2017 - May 2018
Contributions:3057 pushes, 3 branches, 1 comment in 7 months
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