Aparna B.S is a social media strategist and former software/product professional with 8 years of experience helping B2B founders raise their visibility on LinkedIn through high-impact content strategy, creation, planning, posting and analytics. She transitioned from building data-driven B2B products and recommendation engines to applying those analytical and user-research skills to personal branding and growth marketing. Her background includes product ownership and engineering roles at Ribbon Communications, Anheuser‑Busch InBev and CData, where she worked on conversion, retention, and customer analytics—skills she now uses to measure and optimize content performance. Based in Bengaluru, she blends technical fluency (AI and Python training) with a product-minded approach to storytelling, making technical founders more relatable and memorable. Notably, she signals a hands-on, founder-focused service model—invite-only DMs like “Visible”—that reflects an outcomes-driven, boutique freelance practice.
8 years of coding experience
10 years of employment as a software developer
Bachelor of Engineering (BE), Computer Science, Bachelor of Engineering (BE), Computer Science at RNS Institute of Technology - India
Nanodegree, Artificial Intelligence Programming with Python, Nanodegree, Artificial Intelligence Programming with Python at Udacity Online Course
Global Certificate in Product Management, Product Management, Global Certificate in Product Management, Product Management at INSAID
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