Apirak Panatkool
Co-Founder at UX Thailand
Bangkok, Thailand
Summary
👤
Senior🎓
Top SchoolApirak Panatkool is a UX-focused product leader and co-founder with 16 years of experience building UX culture across startups, enterprises and education in Thailand. He founded UX Academy and co-created UX Thailand, growing the largest national UX community to ~40,000 members, and currently coaches UX transformation at ODDS while leading DealDroid. Apirak blends hands-on design thinking, instructor experience at Thammasat Design Center, and enterprise coaching (True Money, Ascend) to embed user-centered practices into agile teams rather than treating UX as a silo. He believes great user experience is a team sport and repeatedly proves it by training product owners, running workshops, and shipping usable digital products. Based in Bangkok, he pairs an MBA with a computer science background and a pragmatic history of turning organizational change into measurable product improvements.
16 years of coding experience
8 years of employment as a software developer
Master, MBA, Master, MBA at NIDA ThailandBachelor, Computer Science, Bachelor, Computer Science at Naresuan University
English, Thai
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (28)
mls10
hotel-booking10
spree9
ruby-on-rails8
plugin8
rails8
crm8
ruby8
relationship7
visible7
keyboard7
css7
omise7
react6
figma6
Programming languages (9)
Github contributions (5)
sushiui/sushi
Dec 2021 - Feb 2025
Sushi is Design System build for SET
Contributions:2 releases, 4 reviews, 22 PRs in 3 years 2 months
reactsushibuild-systemdesign-systemtypescript
apirak/SprintTimer
Aug 2014 - Oct 2014
Contributions:49 commits in 1 month
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