Apurva Luty
Founder & CEO at Optimly
Seattle, Washington, United States
Summary
👤
Senior🎓
Top SchoolApurva Luty is a founder and CEO with eight years of experience building product and marketing strategy at high-growth tech companies and now leading Optimly, the first AI marketing agent that optimizes brand presence across AI-driven channels. Previously she led product strategy and UX research at Discord for 200M+ monthly users and directed consumer insights for Meta’s metaverse and Microsoft’s consumer business, blending quantitative rigor with narrative-driven product decisions. Her work focuses on making brands discoverable and accurately represented when AI assistants become customer touchpoints, with early clients seeing 159% visibility gains and significant projected revenue impact. Based in Seattle, she combines enterprise research chops with startup execution, translating complex behavioral insights into scalable go-to-market systems. An unexpected detail: despite a terse GitHub bio of “I Sleep,” her career shows a restless focus on emerging channels where AI reshapes discovery and choice.
8 years of coding experience
10 years of employment as a software developer
B.A. Planning Public Policy and Management Economics, B.A. Planning Public Policy and Management Economics at University of Oregon
Github Skills (12)
mozilla-firefox6
tilemap6
switch6
chrome5
crx5
proxy4
firefox4
network-tools4
proxies4
game-development4
ctf3
unity3d2
Programming languages (3)
Github contributions (5)
luty4ng/GameKit
Apr 2020 - Jul 2022
Contributions:61 commits, 45 pushes, 1 branch in 2 years 3 months
luty4ng/NO-GAME-NO-LIFE
Jan 2022 - Apr 2022
Contributions:48 commits, 27 pushes, 1 branch in 3 months
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