Summary
Ari-matti Rytilahti is a creative marketing professional with 12 years of experience blending high-tech product launches, CRM and digital campaigns across global brands like Microsoft and Polar. Raised on a reindeer farm and a digital native since the Commodore 64, he combines technical grounding in computer science with an M.Sc. in marketing to shape user-centered brand experiences that scale—evidenced by long-lived product copy in Polar and a measurable boost in University of Oulu applicants from 9,500 to over 18,000. He plans and produces immersive content, influencer collaborations and data-driven recruitment campaigns, while also teaching and writing a crime novel in his spare time. Currently on a professional sabbatical, he is exploring AI, cybersecurity and new marketing opportunities with a practiced mix of storytelling, UX-first thinking and campaign execution.
12 years of coding experience
5 years of employment as a software developer
M.Sc., Computer Science / Software Business, M.Sc., Computer Science / Software Business at University of Oulu
Digital Marketing, Digital Marketing at Hyper Island
M.Sc., Economics and Business Administration / Marketing, M.Sc., Economics and Business Administration / Marketing at Oulu Business School, University of Oulu
Elements of AI, Elements of AI at University of Helsinki
Copywriting in English, Copywriting in English at Berghs school of communication
English, Swedish, Finnish, German