Summary
Ariel Huang is a growth-focused CRM and digital marketing professional with a decade of experience and six years concentrated in e-commerce, including four years specializing in user activation, retention, and product adoption across APAC. She has managed regional CRM operations spanning nine countries at ShopBack and ZALORA, building channel frameworks, automation strategies, and lifecycle programs that improved personalization, scalability, and campaign efficiency. Ariel combines hands-on content curation and segmentation with cross-functional product launches—from browser extensions to in-app games—to drive merchant and user behaviors. Comfortable working across markets like Taiwan, Hong Kong, and Singapore, she balances data-driven testing with localized creative execution, having cut manual campaign work in half through automation. Her background in mass communication and information management gives her a distinctive ability to translate technical product features into compelling, culturally relevant communications.
10 years of coding experience
2 years of employment as a software developer
Bachelor of Business Administration, Information Management, Bachelor of Business Administration, Information Management at Yuan-Ze University
Exchange Program, Mass Communication / Media Studies, Exchange Program, Mass Communication / Media Studies at Korea University
Master of Arts (MA), Mass Communication / Media Studies, Master of Arts (MA), Mass Communication / Media Studies at National Chung Cheng University
Chinese, English