Ariel Tay is an Account Manager based in Singapore with 10 years of experience crafting strategic communications and brand narratives across PR and integrated marketing. She has progressed through roles from executive assistant in the public sector to senior PR consultant and manager at Food News, and now leads client relationships at Upcycle Communications. Ariel combines storytelling instincts with operational rigour—organising large-scale events, building research databases, and coordinating multi-stakeholder training—skills honed early at the Family Justice Courts. Her background blends creative campaign execution with disciplined project management, making her effective at turning complex briefs into clear, measurable outcomes. Also active on GitHub through affiliation with BCG-X, she brings a curiosity for digital and developer-led approaches that informs modern marketing strategies.
10 years of coding experience
3 years of employment as a software developer
Bachelor of Arts - BA, Communication, General, Bachelor of Arts - BA, Communication, General at University at Buffalo
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Ariel Tay - Account Manager at Upcycle Communications