Summary
Ariful Arif is a data-driven branding and marketing professional with around a decade of experience, currently serving as Assistant Manager at Craftsman Footwear & Accessories Ltd where he blends digital campaigns with on-ground brand activations to strengthen market positioning and customer loyalty. He designs and executes end-to-end branding strategies, leads monthly trade fairs and exhibitions, and manages social and e-commerce campaigns that drive visibility and sales conversions. His background spans sales, customer support, and operations, giving him a practical edge in aligning marketing initiatives with commercial objectives and cross-functional execution. Skilled in Google Ads, Facebook Ads, Google Analytics and Tag Manager, he applies measurement-first thinking to optimize campaign ROI. Currently pursuing an Executive MBA in Marketing, he pairs analytical rigor from a BSc in Mathematics with hands-on event and vendor management experience. Colleagues note his knack for turning complex logistics into memorable brand experiences while keeping campaigns tightly tied to measurable business outcomes.
10 years of coding experience
HSC, Science, 3.25, HSC, Science, 3.25 at Dhaka Biggan College
Bachelor of Science - BS, Mathematics, 2.86, Bachelor of Science - BS, Mathematics, 2.86 at Government Titumir College
SSC, Science, 4.94, SSC, Science, 4.94 at Motijheel Model High School and College
Executive MBA, Marketing, Executive MBA, Marketing at Fareast International University