Summary
Arina Bykova is an employer branding and developer relations leader with eight years of experience building tech communities and raising the profile of engineering teams at scale. At Yandex she leads programs for a 350+ engineer business unit, shaping EVP, brand voice, and multi-channel communications to increase internal recognition and external visibility. Previously at Selectel she grew social followership 215% YoY, boosted applications from social channels and positioned the company among Russia’s top IT employers, combining data-driven marketing with hands-on event production. Her background in sociology, international exchange studies, HR and analytics (SQL, Power BI) lets her blend people-centred storytelling with measurable outcomes. Known for turning engineers into visible brand ambassadors, she thrives on multidisciplinary projects that connect product, PR and developer communities.
8 years of coding experience
6 years of employment as a software developer
Exchange year Sociology, Exchange year Sociology at College of Southern Idaho
Exchange Semester Business Administration and Management General, Exchange Semester Business Administration and Management General at Ludwig-Maximilians-Universität München
Bachelor Sociology and Social Informatics, Bachelor Sociology and Social Informatics at Higher School of Economics
Russian, English, Tatar, Spanish, Swedish