Summary
Aritra B is a Principal Product Manager focused on building impactful AI products, currently helping millions of tax filers at Intuit file with confidence, ease, and speed. With eight years in product roles across AI, analytics, and marketing technology, he has led personalization and recommendation efforts at LinkedIn that influenced engagement for 800M+ members and revenue across $8B+ ARR products. His background spans enterprise analytics at Oracle and Responsys, where he designed SaaS analytics and audience segmentation tools used by major brands and supported a $1.5B acquisition. Aritra combines deep technical fluency—shaping data warehouses, ETL, and BI systems earlier in his career—with product strategy, having steered cross-functional teams from vision to execution. He holds an MBA from Cornell and a B.Tech (Hons) from NIT Jamshedpur, and is known for translating complex machine learning capabilities into simple, high-impact user experiences. Notably, his career tracks the evolution of applied AI from big-data analytics to consumer-facing personalization at scale.
8 years of coding experience
16 years of employment as a software developer
B.Tech. (Hons), B.Tech. (Hons) at National Institute of Technology Jamshedpur
Master of Business Administration - MBA Marketing, Entrepreneurship, and Strategy, Master of Business Administration - MBA Marketing, Entrepreneurship, and Strategy at Cornell University