Summary
Aron Jones is a seasoned software leader and entrepreneur with 14 years building product-first engineering teams and consumer-facing platforms from early prototypes to scaling operations. Currently Head of Engineering at HighFi, he moved up from founding engineer to lead the company’s technical strategy and delivery. He co-founded multiple startups—including Treasure Financial and Shopcaster—bringing deep fintech and e-commerce experience along with hands-on front-end, back-end, and infrastructure work. Aron has repeatedly combined product instincts with engineering execution, e.g., launching Nanny Lane’s GraphQL/React stack and driving monetization experiments that shifted business models. He’s comfortable toggling between coding, hiring, and reorganizing product teams to pay down technical debt and improve conversion metrics. Based in Toronto, he’s the kind of builder who pairs real customer research with pragmatic engineering to turn hypotheses into measurable growth.
14 years of coding experience
14 years of employment as a software developer