Arslan Nasir
Experimentation Specialist
Welwyn Hatfield, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolArslan Nasir is an Experimentation Specialist and CRO-focused front-end developer with 11 years of experience shaping data-driven web experiences that boost conversions. He combines advanced JavaScript and front-end skills with experimentation tooling (Adobe Target, VWO, ABTasty and others) to design, build and analyze A/B and multivariate tests across complex user journeys. Comfortable doing pixel-perfect implementations from Figma and direct DOM fixes, he bridges the gap between rapid experiment delivery and longer-term product codebase improvements. Arslan leverages behavioural insights—heatmaps, funnels and feedback—to turn qualitative signals into high-impact test hypotheses and measurable business outcomes. Based in Welwyn Hatfield, he also empowers marketing teams with automation and AI-enabled strategies, having built integrations (including Klaviyo API work) and internal developer tooling. His blend of UX empathy, technical debugging chops and formal software engineering training makes him a pragmatic optimiser who thinks beyond the test to lasting product value.
11 years of coding experience
4 years of employment as a software developer
Master's degree Software Engineering, Master's degree Software Engineering at University of HertfordshireBachelor's degree Computer Science, Bachelor's degree Computer Science at NED University of Engineering and Technology
English, Urdu
Github Skills (96)
react-component10
dates9
datepicker9
pdf-document8
printing8
autocomplete8
reactjs-components8
hydrogen8
react8
poppler8
chrome8
nodejs8
puppeteer8
pdfium7
docker-run7
Programming languages (5)
Github contributions (5)
mobylogix/react-component
Dec 2017 - Dec 2017
Contributions:22 commits, 19 pushes in 3 days
react-componentreactseparatejsx
mobylogix/mobylogix.github.io
Dec 2015 - Jan 2018
Contributions:12 pushes, 1 branch in 2 years
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