Arthur Passtoors is a seasoned Marketing Automation Developer based in Amsterdam with 12 years of focused experience in database marketing, web development and email marketing. He has driven marketing automation and list management for major Dutch publishers and media brands since the early 1990s and has been shaping NRC’s automation landscape since 2014. Comfortable at the intersection of data, systems and creative messaging, he brings institutional knowledge of subscriber ecosystems and campaign lifecycle optimization. His background includes data management for humanitarian work at Artsen zonder Grenzen, highlighting an ability to apply data rigor in mission-driven contexts. Trained in both informatics and museology, he pairs technical fluency with a keen sense for audience and content stewardship. Colleagues rely on him for pragmatic automation solutions that scale across editorial and marketing operations.
12 years of coding experience
Informatica AMBI, Informatica AMBI at AMBI Informatica
Bachelor of Arts - BA, Museology Reinwardt Academy (Amsterdam University of the Arts), Bachelor of Arts - BA, Museology Reinwardt Academy (Amsterdam University of the Arts) at Amsterdamse Hogeschool voor de Kunsten
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