Arun Sivashankaran
Owner at FunnelEnvy
Mountain View, California, United States
Summary
👤
Senior🎓
Top SchoolArun Sivashankaran is an engineer-turned-marketer and founder who leverages 15+ years of technical and entrepreneurial experience to help B2B demand-gen teams turn analytics into revenue. As founder of FunnelEnvy and owner of Reform, he builds conversion-focused products and services that close the gap between website activity and pipeline attribution, prioritizing impact over vanity metrics. He approaches marketing with a developer’s mindset—hands-on with full-stack development, cloud infrastructure, optimization and personalization platforms—to deliver measurable lift across the buyer journey. Based in Mountain View, Arun has a track record advising and scaling early-stage ventures and a biomedical engineering background that contributes rigorous analytical discipline to marketing problems. An unexpected strength is his ability to translate low-level instrumentation and experimentation into strategic revenue outcomes, not just surface-level engagement metrics.
15 years of coding experience
12 years of employment as a software developer
Bachelor of Science (B.S.) Biomedical Engineering, Bachelor of Science (B.S.) Biomedical Engineering at Case Western Reserve University
Stackoverflow
43reputation
4kreached
0answers
2questions
Github Skills (32)
optimizely8
publish7
api7
internet-explorer6
asset-pipeline6
ruby-on-rails6
heroku6
delayed-job6
postgresql6
utf6
skype3
pipeline3
rack3
middleware3
rack-middleware3
Programming languages (3)
Github contributions (5)
FunnelEnvy/analytics.js-integration-funnelenvy
Aug 2019 - Aug 2019
FunnelEnvy web plugin integration for Segment analytics.js
Contributions:4 pushes in 1 day
analyticssegment-analyticssegment
FunnelEnvy/optimizely-cli
Nov 2014 - Feb 2015
Contributions:46 commits, 3 PRs, 26 pushes in 2 months
publishapioptimizelylocallyfaster
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