Asaf Ashirov is a growth-oriented product and marketing leader with four years of focused experience scaling go-to-market and SEO initiatives for cloud and developer-focused companies. He has led growth and SEO teams at Pulumi and currently drives growth marketing at Pinecone, bringing a product-minded approach from prior roles at F5, HashiCorp, and Doppler. Trained in finance and marketing and further credentialed through Reforge and executive programs, he blends data-driven experimentation with strategic product positioning to accelerate user acquisition and activation. Notably, he moves fluidly between technical developer ecosystems and executive strategy, turning complex platform capabilities into measurable growth levers.
5 years of coding experience
10 years of employment as a software developer
Executive MBA, Digital Marketing, Executive MBA, Digital Marketing at Rutgers Business School
Bachelor of Science (B.S.), Finance and Marketing, Bachelor of Science (B.S.), Finance and Marketing at University of San Francisco
Professional Development, Professional Development at Stanford Continuing Studies
Strategy, Growth, and Product Management, Strategy, Growth, and Product Management at Reforge
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.