Asaf Fisher is a founder and seasoned FP&A leader with 11 years of hands-on experience steering financial strategy and operations across Israeli high-growth startups and scale-ups. He built and led an economics department, guided multiple companies through fundraising and due diligence, and served as Director of FP&A at cybersecurity pioneer Deep Instinct and fintech/payments firms. Known for converting visionary ideas into actionable, data-driven models, he blends strategic planning, KPI design, and budget discipline to support rapid scaling. Asaf also advises non-profits and launched Fractional FP&A Services to bring institutional-grade financial planning to startups that need flexible expertise. A former Field Intelligence Officer, he brings disciplined analytical rigor and a knack for uncovering behavioral patterns that inform product and risk decisions. Based in Illinois with deep roots in Israel’s startup ecosystem, he pairs entrepreneurial grit with a practical focus on measurable growth.
11 years of coding experience
13 years of employment as a software developer
BA Economics & Philosophy, BA Economics & Philosophy at The Hebrew University of Jerusalem
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