Summary
Ash Matadeen is a Senior Backend Engineer with 11+ years of web development experience, steeped in WordPress and PHP and now driving backend work at Substrakt after leading complex projects as WordPress Lead at Fat Beehive. He combines a pragmatic, simplicity-first engineering approach with hands-on mentorship—having guided a dozen developers to more senior roles—and acts as the escalation point for tricky production issues. Ash architected and maintained a Gutenberg-based page builder that materially improved UX and maintainability, and he introduced WordPress to his agency, expanding its technical offerings. A former freelancer who rose through support and projects teams, he pairs client-facing delivery experience with deep operational knowledge of servers and CMS platforms. Now mastering React and exploring AI use cases for web development, he brings a curious, methodical mindset grounded in an MSc in Physics and a background that includes safety consulting at AREVA.
11 years of coding experience
13 years of employment as a software developer
MSc, Physics and Technology of Nuclear Reactors, MSc, Physics and Technology of Nuclear Reactors at University of Birmingham