Ashley Boxshall is a Principal Solutions Architect based in London with 11 years of experience specialising in retail media and large-scale ad tech. At Kevel she translates commercial objectives into scalable, revenue-focused architectures that blend technical design, ML-informed decisioning, and commercial strategy. Her background in software engineering keeps solutions robust and efficient while ensuring measurable business outcomes for retailers and marketplaces. She has progressed through hands-on roles from software engineer to principal architect, giving her deep empathy for engineering trade-offs and implementation risk. Known for advising stakeholders from developers to CxOs, she closes the loop between product, engineering and customers to accelerate time-to-revenue. Outside the obvious, she consistently prioritises user-first ad experiences that balance monetisation with long-term platform trust.
11 years of coding experience
7 years of employment as a software developer
Bachelor's Degree, Computing, Bachelor's Degree, Computing at The Open University
Contributions:2 PRs, 36 pushes, 3 branches in 6 days
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