Summary
Ashley Desatnik is a sales and business development leader with 11+ years in digital media, telecommunications, and software, currently driving global partnerships and revenue as Sales Director at Accedo.tv. She has a track record of negotiating major studio and network licensing deals, launching transactional video services across the US, Canada and UK, and building strategic OTT/TVE relationships with top-tier pay-TV operators and platforms. Skilled at turning strategic plans into commercial outcomes, she combines analytical rigor from an MSc in Industrial Engineering with hands-on program and product management experience dating back to Symantec and IBM. Ashley is notable for repeatedly leading cross-functional teams to deliver complex global launches and for securing multi-million dollar savings and revenue uplifts through creative contract strategies. Based in Old Toronto, she blends deep industry networks with a pragmatic focus on monetization and user experience across screens.
11 years of coding experience
22 years of employment as a software developer
MSc Industrial Engineering, MSc Industrial Engineering at University of the Witwatersrand